The Game Fair – Hatfield House

Posted on 26th July 2017

Celebrating 59 years of Heritage, The Game Fair 2017 comes to Hatfield House for the first time.

We are very excited that The Game Fair has chosen to hold this great event, here at our home estate of Hatfield House. We are the resident gunmaker at Hatfield House, and you will find our retail shop and workshops in the Stable Yard, open Tuesday-Saturday year round. However, this weekend we have decided to close our retail shop in the Stable Yard and bring a good selection of our popular clothing ranges along with our full range of guns to display on our stand E606 at The Game Fair. Find us on Gunmakers Row.

We have spent time putting together our range of clothing and guns ready for The Game Fair, please see below just a few exciting clothing items that we will have for sale at the show.

Schoffel 2017 Blog


All of the products featured in the image above are from our range of new season Schoffel. From new tweeds to new colours of fleece, there is sure to be something to add to your wardrobe! We have also got a range of clothing in our show special sale including products from Schoffel and other popular brands.

Some information about The Game Fair…

The Game Fair boasts a comprehensive itinerary for the whole family, including gundog handling, clay shooting, archery, fishing, falconry and ferreting. Visitors can also enjoy a host of food, drink and shopping stalls as well as outdoor activities including off-road driving. Ensuring there is something for everyone!

We have put together this blog about the Game Fair, much of the information included is taken from the Game Fair website, but will give you an overview of what to expect from the show this weekend.


As the world’s largest countryside show, The Game Fair also boasts the most comprehensive outdoor shooting exhibition held anywhere in the UK, with a jam-packed itinerary for all lovers of shooting including clay, rifle and airgun shooting as we all as have-a-go events, demonstrations and competitions.

Challenge the Greats

Following the success of The Lord James Percy Grouse Challenge and Simon Ward High Pheasant Challenge at The CLA Game Fair at Harewood House & The Game Fair 2016 at Ragley Hall, the competition will be back again this year. Fieldsports Magazine will also be launching the George Digweed Pigeon Challenge at The Game Fair 2017 Hatfield  House.
To enter, simply come down to the clay line and look for the Fieldsports gazebo.

Gunmakers Row

Gunmakers Row is the place to view the best and newest products from British gunmakers as well as renowned names from around the world. All of the premier shooting-related companies are here in one place, offering every accessory imaginable from knives to clothing. This is where our stand will be on E606.

The Subaru Shooting Line

The Game Fairs Shooting Line, run by E.J. Churchill, has become a staple feature of the show site for many years. It allows our visitors the opportunity to have a mid-summer shoot out with competitions, Have a Go booths and demonstrations. We boast Europes Longest Shooting Line at a staggering 585 meters long! Plenty of room for the whole family to get involved with this historical country sport. The Subaru Shooting Line will support shooters of all disciplines and abilities, so if you are a novice looking to try something new over the weekend, or a seasoned-pro gathering top tips to advance your shot, then this is the place for you. With a secure Gun Safe located on Gunmakers Row, there’s never been a better excuse to bring your gun along and enjoy this age-old past-time!


Falconry is the sport of hunting wild prey (or quarry) in its natural state and habitat by means of trained hawks. The earliest accounts of the sport date to approximately 2000BC in Mesopotamia where falconry was a popular sport and status symbol. It was also practiced among the nobles of medieval Europe, the Middle East and the Mongolian Empire.

Falconry is currently practiced in more than 70 countries around the world, and is still an important part of the Arab heritage and culture.

In the Falconry Area at the Game Fair, talk to the experts with their birds, watch displays in the Mini Ring, and meet the craftsmen associated with this noble sport.

CJ’S Birds of Prey

CJ’s Birds of Prey is run by professional falconer Charlotte Hill and her father John. Charlotte has worked and collaborated with many of the leading authorities in her field in countries such as Denmark, Austria, Czech Republic, Japan and Australia, and she is on-hand to take your questions and queries about the birds that she so expertly trains and cares for.

Charlotte is displaying an extensive collection of birds of prey including falcons, hawks, buzzards, owls and eagles from all over the world, and they can all be seen up close in the static display area of the Falconry area.

Charlotte is demonstrating in the Mini Ring with the help of the South East Falconry Group and various other falconers who are experts in their field. Charlotte will also be giving flying displays in the Main Arena throughout The Game Fair, providing a step-by-step insight into each of the species and the workings of the ancient art of falconry. Her commentaries are informative and educational, drawing on her vast experience, mixed with a humorous approach to the antics of her birds, who may not always work to their scripts!

Gun Dogs

The Euro Challenge. 8 teams are traveling from Europe to compete against England on Friday 28th July. Mr. Andrew Wright and Mr. Graham Stanley are to judge over the testing variety of retrieves. Each team consists of three handlers and three dogs. The dogs must comprise of three different retriever breeds: Labrador retriever, Golden Retriever, Flat Coated Retriever, Chesapeake Bay Retriever, Curly Coated Retriever, Irish Water Spaniel or Nova Scotia Duck Tolling Retriever.

The test will simulate the many and varied situations that arise when shooting and picking up with dogs including walking up in line, standing at a drive and retrieving from cover, over fences and from water. It is interesting to see how the various types of retriever deal with the same exercise.

The Home International Competition

If you want to see the top gundogs from England, Ireland, Scotland and Wales go head-to-head in a purpose-built arena complete with authentic cover crop, jumps and water, then make sure you catch the Home International Team competition. As UK’s foremost team event, this hotly contested competition always produces intense rivalry between the top dog handlers from each country. This competition has been held every year since 1969 and has always been the centrepiece of the gundog events at the Game Fair.

BASC Gundog Scurries
BASC will be holding gundog scurries which will give competitors a chance to win prizes on each day, to gain points for the scurry league and a chance to attend the final event at the end of the summer. Plus the Lord Litchfield trophy, (which is awarded to the fastest dog over all scurries over the whole weekend) will be up for grabs for the first time at this years The Game Fair.

Tyler’s Horse & Country Ring

If you have a passion for all things equine, the Tylers Horse and Country Ring at The Game Fair, which is being held Friday 28 to Sunday 30 July at Hatfield House in Hertfordshire, is not to be missed.

Following the success of the first ever Game Fair Showjumping Championships in 2016, British Showjumping will be returning for a second year. With numerous qualifier stages happening in the lead up to the event, the prestigious Championship finals will be held over the course of the weekend.

Visitors can also watch Pony Club teams from across the country compete in a showjumping challenge, plus the Recycled Racehorse Falconry Team at Dartmoor Hawking will be performing in the arena. Also included in the line-up is the Retraining of Racehorses Musical Ride Display Team. The team, made up of eight former racehorses will be performing meticulously choreographed moves to popular music. Not forgetting to mention the mounted hound parade and the Dallas Burston Polo Club, who will be having a mini chucker and demonstration event twice a day.

Pugs and Drummers

The relationship between pug (ferret) and drummer (rabbit) is the epitome of the hunter-gatherer ethos and lifestyle. The Pugs & Drummers stand is built around a foundation of teamwork. Shooting Times rabbiting aficionado Simon Whitehead of Pakefield Ferrets hosts the stand and has assembled a team of rabbiting devotees from all over the UK. Travelling from differing locations, backgrounds and professions they are all united by their passion for rabbiting, all it stands for and what it means to them individually. For three days they will come together to reintroduce ferreting in the true sense of the word to The Game Fairs audience. Simon’s popular ferreting demonstrations will be held at 10:00 and 13:00 each day in the arena next to the Pugs & Drummers stand. Simon is an author, columnist for Shooting Times as well as a professional rabbit controller operating in East Anglia. Assisting him over the three days are a collective of the UK’s finest net makers, including Bruce Marks and Ian Torchie Clayton, both of whom have an encyclopaedic knowledge on this subject.

The stand itself will be an epicentre of information. From ferreting, night vision to long netting, photographs and a TV screen will highlight why through recessions, strikes and wars, our nation survived not only on eating this wild rabbit but the knowledge of how to harvest it.


This year angling is taking centre stage quite literally at The Game Fair, with a new and improved Fishing Village at the very heart of the event. Building on the success of last year’s venture under new management, the Fishing Village will be positioned opposite Gunmakers Row, to ensure everyone visiting gets to see the line-up of manufacturers, retailers and destination firms/outfitters. These stands will be boosted by eight fishing lodges, which will recreate a lodge on the banks of a French lake which The Game Fair is giving away in conjunction with The Times newspaper. These lodges will be hosted by top firms like Orvis, plus destination angling companies covering everywhere from Alaska to Spain. The lodges will provide a fascinating insight into what these companies can offer and what their core brand values are. All of these will overlook two casting pools one for visitors to try out rods before they buy while the other will host demonstrations and advice from top names including Charles Jardine, Hywel, Yasmin and Tanya Morgan, Scott Mackenzie and more.

Kennel Club Zone

Make sure to visit the Kennel Club zone at The Game Fair this summer! Find out all about what the Kennel Club are doing for dog health, activities you can do with your dog, and upcoming events. If you are thinking of buying a puppy make sure to stop off and talk to our knowledgeable team for advice on the importance of buying from an Assured Breeder, and pick up free information guides on common canine poisons in the house, managing your dogs weight and more. You can also watch fantastic field trials displays and see working gundogs at their best in the Kennel Club Ring. Don’t miss the all-new Game Fair heat for SCRUFFTS, the family crossbreed competition, sponsored by James Wellbeloved.


This year, The Game Fair has partnered with Air Arms to deliver its Air Arms Experience, which will be a focal point of the event. It allows visitors to try their hand at five of the UK’s top target shooting disciplines, supported by British Shooting, UK Benchrest, UKAHFT (Hunter Field Target) and the BFTA (British Field Target Association). Advice and information on all these disciplines will also be available, with experts on-hand to answer any queries.

Competitors will have to replicate a specimen shoe against the clock and will be judged on quality and dimensions. After four eliminating heats, the eight talented finalists will then meet on the Sunday to compete at actually shoeing a horse against the clock.

International Farrier Competition

£5000 cash prize fund is set for the inaugural Shoeing Lab Championships.

Organisers Kelvin Lymer and Danny Bennett commented: This competition is already attracting a lot of media attention, due to the huge prize fund. It will also be great to spectate for visitors, with lots of action.

Things To Do

The Subaru, 4 x 4 Off Road Experience

Not all four-wheel drive cars are equal and one manufacturer that stands apart is Subaru, the Symmetrical All-Wheel Drive specialists who strive to provide driving enjoyment and peace of mind in all their cars.
All Subaru cars come equipped with permanent Symmetrical All-Wheel Drive (with the exception of the BRZ sports coupe) and are paired with the famous Subaru Boxer engine.  This combination delivers the most capable vehicles that provide excellent control and grip in all situations from a muddy track to a rain-sodden B road. You neednt just take our word for it you can put the Subaru range to the test yourself at The Game Fairs purpose-designed off-road course.
The Subaru range consists of the best-selling Forester SUV, the Outback which fuses SUV capability with estate space and the XV crossover; plus the Levorg sports tourer and the Impreza hatchback. The brands motorsport heritage hasnt been forgotten, with the WRX STI as the performance flagship and the BRZ sports coupe carrying on the sporting hallmarks of Subaru.
In addition to the excellent safety credentials of the Subaru SUV range (all of which have the maximum 5* Euro NCAP rating), all Subaru vehicles (with the exception of the WRX STI) come with a 5 year / 100,000 mile warranty, to give you ultimate peace of mind.


The sport is easy for everyone from children to senior citizens to take part in, and is accessible to people with a wide range of abilities. It is also one of the few sports that can be practiced as a family. From the historic longbow and Mongolian horsebow, through to the recurve and compound bow types, archery has a range of styles to suit what people want to get out of the sport, and these can be used to practice several different types of archery. Target Archery with large round targets will be recognisable to most people, but this is not the only type of archery available, and archery clubs across the country offer a wide range of choice for people to choose from.

If youre interested in seeing archery in action or would like to have-a-go to see if it might be something you’d like to take up, visit the Field Archery area, where you can talk about the sport and try your hand at a range of targets from Olympic style targets through to 3D animal targets at a range of distances. As a club thats been trying to hit the target for 30 years in Warwickshire, Stratford Archers are pleased to be supporting The Game Fair this year, and are always looking for new members, with beginners courses throughout the year.

The Field Kitchen Theatre

This year, we have turned up the heat on the cookery theatre to offer more sizzle and crackle with each performance accompanied by a delicious and informative narrative. Sponsored by The Field magazine, The Field Kitchen Theatre brings a new approach to traditional cooking demos by focusing on the provenance of the food before it reaches the plate. Each demonstration will incorporate a story teller, hunter or personality, to discuss the origin of the dish. Whether that be wild boar, venison, wildfowl, fish, game birds, rabbits or items foraged from the British countryside.

The line-up includes well-known game chefs Jose Souto, Mike Robinson, Rachel Green and Tim Maddams, with guests such as renowned fisherman Charles Jardine, rabbiter Simon Whitehead, wildfowler Chris Green and pigeon shooter Andy Crow.


Re-designed and re-defined, the New Generation Isuzu D-Max is made to work. The new turbo diesel engine produces 164PS and 360Nm of torque whilst meeting Euro 6 emission standards without the need for AdBlue plus it delivers over 40MPG combined (all manual models), making the Isuzu D-Max a true workhorse not a show pony.

You can even get behind the wheel with a professional instructor by your side and drive the high-specification D-Max Utah 4—4 double cab around the stunning grounds surrounding Scone Palace. With expert instruction, you’ll pilot the refined pick-up over axle twisters, steep inclines and through the river, with each obstacle designed to demonstrate the D-Max’s unbeatable off -road prowess. And the 15-minute experience is completely free!

Shot to Pot restaurant with Gregg Wallace

Why not treat yourself to the specially designed menu at the popular Shot to Pot restaurant this year? There are two lunchtime sittings from 12:00 to 16:00, and you can book ahead, either on site or by calling 01285 658444. Two courses £25.00, three courses £29.50.

The Brewin Dolphin Main Arena

Grandstand seating surrounds The Brewin Dolphin Main Arena. Get comfortable for a packed timetable of exciting attractions and demonstrations. If you are a Gold or Platinum Package holder you also have the best seat in the house.


For three days in July, The Game Fair becomes one of the biggest retail spaces in Europe. With around 1000 exhibitors, from world famous gunmakers, to clothing brands and gamekeeping supplies.

Our stand will be on Gunmakers row E606 where we will be displaying our range of shotguns and rifles alongside a range of country clothing from popular brands including Schoffel.

Seven Investment Management Village Green

Designed as a space to relax away from the crowds, The Seven Investment Management Village Green in partnership with Country Life will feature cricket matches, large TV screens and Tiptrees Tips and Tavs bar serving Cream Teas all day.

For information on travelling to The Game Fair please visit

Our retail shops and workshop are open year round. Tuesday – Saturday 10-5:30 each day. Based in the Stable Yard, Hatfield House. Or shop on our website and take advantage of our country clothing store from the comfort of your home. Here are a few image of our retail shop and workshop, on The Hatfield House Estate.





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